The Internet is seen by many as having the potential to assist small tourism companies understand their markets better, lengthen their market attain and to serve their customers extra effectively, no matter their geographical location. Businesses were located in all 50 states, and all had greater than 500 staff. The outcomes of this research point out that the level of involvement of proprietor-managers, the owner-manager having an entrepreneurial orientation, the data of owner-managers, the involvement in choice making of proprietor-managers and a advertising and marketing orientation are important to the successful use of the Internet for the advertising and marketing of small tourism businesses in South Africa. One industry that’s characterised by the proliferation of small businesses is the tourism industry. The main target of this research is to determine those owner-manager components which can be current in a small tourism enterprise which is able to influence the success with which the Web can be used to market the enterprise. Nevertheless, figuring out the components that affect the success of the usage of the Web for advertising and marketing functions is proving elusive. These are distinct from the elements implicit within the technology per se.

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