In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum. Off-site SEO is generally known as link building but I prefer to use the term web site promotion since a proper way to promote a website involves many more methods and techniques than building links. In simpler terms, Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. It is at this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines. At the end of the day, your goal with SEO is to influence search engines to ‘trust’ your website and knowing how they actually rank websites, will help you make better decisions. Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Our On-Page SEO Guide explains the different on-page SEO techniques in detail. Some people often ask me “Is SEO the same as Digital Marketing? ” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal. What is the difference between SEO and Digital marketing? It makes a whole world of difference between a flyer that gets read and the one that would possibly end up in the trash can. Besides the changes you can do to your website (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques. Backlinks are a signal of trust and depending on where the links are coming, they can greatly affect your ranking position. One of the factors to determine the position of a webpage in the results is the number of incoming links (backlinks). When you perform a search on Google the order by which the returning results are displayed, is based on complex algorithms. Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues. The website navigation should be smooth and easy.

Optimizing your website for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher. That’s a very good question and I am sure that if you search the Internet for that phrase you will get hundreds of different answers. Linking your other videos can get more views to your old videos. SEO can put you ahead of the competition. SEO Checklist – A handy checklist to check that you have optimized all elements. On-Page SEO has to do primarily with the content and other elements found on a page. Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. As I mentioned above, SEO is not a static process but rather a framework with rules and processes. On-site SEO: Rules to apply on your site and content to make it search engine friendly. Pages that are good candidates appear to the first positions of the search results. Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.

With this approach, you pay only when you see results. If you try to buy links or get them the easy way, you may have temporary success and then see your website disappearing from the top pages after the next Google update. Discover its features and see if it meets your requirements. We’ll go through all of its features and do an in-depth analysis of what it has to offer. On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings. On the other hand, a website with good content can do well with or without SEO. If followed correctly, on-page SEO will also improve the usability and credibility of a website or blog. You can also make use of review websites and blog discussions to gather comments, feedback and complaints regarding the services rendered by the SEO agency. Web sites with more than one author can benefit from SEO in a direct and indirect way.

However the idea of organic SEO is more of a buzzword. If your rankings and organic traffic are increasing, then this means that you are in the right direction. Besides learning the different concepts and theories, the only way to find out if what you’ve learned works, is to apply the various SEO techniques on a website and monitor your rankings. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. You may get more revenue by PPC advertising if your web site becomes a high rank on the internet search engine favoured list. It has to do with settings you need to configure to make the job of search engine crawlers easier. How Search Engines Work – Before starting with SEO, it is important to understand how search engines work. 64% of local customers find search engines and directory as their prominent way to find the local businesses. The motive behind this step is to realise what potential customers type to find your services or products in the search engine.